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Behind the Franchise

The marketers behind the brands

Photo

Behind the Franchise

The marketers behind the brands

Photo

Behind the Franchise

The marketers behind the brands

Andrea Wiita

Andrea Wiita is a seasoned retail executive and the founder of The Retail Method, a consulting firm dedicated to helping health and wellness franchises unlock their full retail potential. With over 15 years of experience at powerhouse brands like Orangetheory Fitness, Hard Rock International, Neiman Marcus, and JCPenney, Andrea blends deep retail expertise with a passion for building mission-driven businesses. During her time at Orangetheory, Andrea helped scale retail operations across nearly 1,000 franchise locations, creating strategies that not only drove revenue but also enhanced brand loyalty and member engagement. Today, through The Retail Method, she partners with emerging and established brands to develop smart, scalable retail programs—from merchandise strategy to e-commerce integration. Andrea brings a rare perspective as both a retail strategist and a core customer in the wellness space. Her work centers around translating brand identity into tangible products that create community, increase profitability, and reinforce franchise consistency. Connect with Andrea on LinkedIn or learn more at theretailmethod.com.

Episode #10 - More Than Merch: How Retail Elevates Franchise Brands with Andrea Wiita

In this episode of Behind the Franchise, Paul Ehlinger sits down with Andrea Wiita, founder of The Retail Method, to explore how smart retail strategy can supercharge brand loyalty and profitability in franchising. Andrea shares her journey from traditional retail with brands like JCPenney and Neiman Marcus to helping scale Orange Theory’s retail operations during a time of explosive growth. She unpacks the unique challenges and opportunities of retail in franchise environments, the importance of aligning merchandise with brand identity, and how to empower franchisees with tools—not just product. From localized apparel to tech-enabled drop shipping, Andrea breaks down the essentials for turning retail from an afterthought into a strategic advantage.

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"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered, social media management hub for multi-location brands.

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"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered, social media management hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered, social media management hub for multi-location brands.