Andrea Wiita is a seasoned retail executive and the founder of The Retail Method, a consulting firm dedicated to helping health and wellness franchises unlock their full retail potential. With over 15 years of experience at powerhouse brands like Orangetheory Fitness, Hard Rock International, Neiman Marcus, and JCPenney, Andrea blends deep retail expertise with a passion for building mission-driven businesses. During her time at Orangetheory, Andrea helped scale retail operations across nearly 1,000 franchise locations, creating strategies that not only drove revenue but also enhanced brand loyalty and member engagement. Today, through The Retail Method, she partners with emerging and established brands to develop smart, scalable retail programs—from merchandise strategy to e-commerce integration. Andrea brings a rare perspective as both a retail strategist and a core customer in the wellness space. Her work centers around translating brand identity into tangible products that create community, increase profitability, and reinforce franchise consistency. Connect with Andrea on LinkedIn or learn more at theretailmethod.com.