Lynn, Chief Marketing Officer at White Castle, leads brand strategy, advertising, PR, digital engagement, media, merchandising, licensing, and product innovation across both restaurant and retail divisions. Passionate about creating memorable moments and fostering a culture of hospitality, she has driven strategic marketing shifts to broaden generational reach, improve internal collaboration, and enhance customer data integration. Lynn played a key role in launching the Craver Nation loyalty program and advancing White Castle’s holistic marketing communication strategy. A University of Kentucky graduate with an MBA, she brings over 30 years of experience in the restaurant, retail, and CPG industries, having previously contributed to Donatos Pizza, Long John Silver’s, El Pollo Loco, Domino’s, and multiple advertising agencies.