From startup hustle to CMO of a billion-dollar franchise platform, Felicia Reeves brings clarity, courage, and sharp strategy to the ever-evolving world of marketing. In this episode of Behind the Franchise, Felicia opens up about her early entrepreneurial journey, how she empowers franchisees across 10 brands, and why bravery, action, and understanding the P&L are at the heart of effective marketing.

We unpack how she fosters a high-performance culture, balances creativity with data, and embraces local marketing in a digital-first world. Whether you’re a brand builder, franchisee, or marketer, this episode is packed with insights and honest reflections.

Connect with Felicia: https://www.linkedin.com/in/felicia-reeves

Subscribe to her newsletter: Signals & Strategy on LinkedIn

Brought to you by Behind the Franchise