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Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Felicia Reeves

Felicia Reeves is a growth-focused Chief Marketing Officer leading brand, digital, and performance marketing strategy for a global multi-brand franchise platform. A former entrepreneur turned marketing executive, she brings a rare blend of grit, business acumen, and creativity to every chapter of her career. Passionate about building high-performing teams and brands that scale, Felicia is known for her clarity, authenticity, and ability to turn strategy into action.

Bravery, Brands, & Bottom Lines with Felicia Reeves

From startup hustle to CMO of a billion-dollar franchise platform, Felicia Reeves brings clarity, courage, and sharp strategy to the ever-evolving world of marketing. In this episode of Behind the Franchise, Felicia opens up about her early entrepreneurial journey, how she empowers franchisees across 10 brands, and why bravery, action, and understanding the P&L are at the heart of effective marketing.

We unpack how she fosters a high-performance culture, balances creativity with data, and embraces local marketing in a digital-first world. Whether you’re a brand builder, franchisee, or marketer, this episode is packed with insights and honest reflections.

Connect with Felicia: https://www.linkedin.com/in/felicia-reeves

Subscribe to her newsletter: Signals & Strategy on LinkedIn

Brought to you by Behind the Franchise

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"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.