Cleaning Yards, Changing Lives: How Julie Harrell of Cooper's Scoopers Built a Purpose‑Driven Franchise
In this inspiring Behind the Franchise episode, Julie Harrell, President of Cooper’s Scoopers, shares her unlikely journey from healthcare management to building one of the fastest‑growing mobile pet waste removal franchises in the U.S.
Julie explains how she discovered a deeper purpose in the “poop business”—educating pet owners about environmental health, supporting franchisees with meaningful systems, and using franchise growth as a force for community impact. She dives into her founding timeline (launching in December 2023, FDD live by February 1, and nine trucks operational by June 17), operational challenges, and the importance of values‑driven leadership. Julie also discusses target markets—from millennials to senior pet owners—and how sanitation and eco‑responsibility differentiate Cooper’s Scoopers from traditional pet waste services.
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