In this episode, host Paul Elinger sits down with Ethan Grob, co-founder and CEO of Another 9, a fully automated, 24/7 indoor golf simulator franchise. Ethan shares how his background in technology, retail, and product development inspired him to reimagine golf as a seamless, tech-driven, and approachable experience.

Listeners will hear:

• How Another 9 blends digital booking and smart access with a premium private golf suite.

• Why the brand’s “turnkey by design” model makes it just as simple for franchisees as it is for guests.

• Insights into 9.OS, their custom-built operating system that helps franchisees remotely manage locations.

• The surprising ways customers use the space—from 3 a.m. tee times to date nights and family outings.

• Ethan’s vision for golf that’s more inclusive, accessible, and anxiety-free for new players, women, and casual golfers.

  
  

From subtle details like coat racks and bag holders to bold ideas like AI-powered swing coaching, Ethan shows how Another 9 is breaking down the traditional barriers of golf—and scaling fast as a franchise.

🎧 A must-listen if you’re curious how technology, customer empathy, and smart franchising can turn a niche passion into a national brand.

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