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Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Bennett Maxwell

Bennett Maxwell is the CEO of Franchise KI and founder of Dirty Dough. With a background in door-to-door sales and building multimillion-dollar sales teams, Bennett turned his knack for selling into a career in franchising. He scaled Dirty Dough from launch to more than 450 franchise units. Today, through Franchise KI, he is focused on helping other entrepreneurs scale smarter, simplify operations, and grow sustainable franchise systems. Bennett is passionate about redefining success beyond financial milestones, emphasizing fulfillment, balance, and building businesses that create lasting impact.

Scaling Fast and Selling Smarter with Bennett Maxwell

In this episode, host Paul Ehlinger sits down with Bennett Maxwell, CEO of Franchise KI. Bennett shares his journey from door-to-door sales to scaling one of the fastest-growing cookie brands in America. From selling 450 franchises in less than two years to navigating lawsuits, he reveals the strategies — and lessons learned — behind building and scaling at lightning speed.


Listeners will hear:

  • How Bennett went from hustling sponsorships in high school to building multimillion-dollar sales teams.

  • Why he believes sales is about conversations and opportunities, not pressure.

  • The behind-the-scenes of Dirty Dough’s rapid growth and why simplicity was the key to scaling.

  • How legal battles and challenges shaped his leadership and long-term vision.

  • His perspective on redefining success after hitting financial milestones.

  • Why joy, fulfillment, and balance now guide his approach to business and life.


🎧A must-listen if you’re curious how grit, sales mastery, and scaling smart can turn into a national franchise success story.


#BehindTheFranchise #FranchiseGrowth #ScalingSmart #FranchiseSuccess #Entrepreneurship #FranchiseKI

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"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.