In this episode, host Paul Ehlinger sits down with Leah Pinkes, Franchise Marketing Coordinator at Oh Deer, an all-natural deer tick and mosquito control service franchise. Leah shares her journey from intern to full-time marketing lead and dives into the strategies behind building an authentic, community-focused social media presence across multiple franchise locations. From viral content to local SEO, she reveals the hands-on approach to marketing that drives growth while keeping franchisees engaged and empowered.

Listeners will hear:

• How Leah went from intern to leading marketing efforts at an emerging franchise.

• The balance of brand consistency and franchisee individuality in social content.

• Lessons from creating a viral video with millions of views and thousands of shares.

• How organic social, blogs, and local SEO help franchise locations stand out online.

• Practical tips for making social media authentic and approachable for franchisees.

• Why genuine engagement with community and customers beats blindly chasing trends.

🎧 A must-listen if you want to understand how creativity, local focus, and authenticity can scale a franchise’s online presence.

🔗 Watch the Oh Deer viral video here: https://www.instagram.com/reel/DHbfFJSOKbq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

#BehindTheFranchise #FranchiseMarketing #SocialMediaStrategy #LocalSEO #ViralContent #CommunityMarketing #FranchiseGrowth #OhDeer