In this episode, host Paul Ehlinger sits down with Rick Peroe, a franchise veteran with decades of experience in system support, training, and franchise development. Rick shares his journey from a short-term seasonal role to leading franchise expansion at Heart to Home Meals, and reveals the insights that have shaped his approach to franchising.

Listeners will hear:

• How Rick “fell into franchising” and discovered his passion for helping franchisees build dreams.

• Why he believes the right people, not just the right territory, are the key to success.

• The unique approach Heart to Home Meals is taking to expand into the U.S. market, focusing on mission-driven franchisees and targeted, sustainable growth.

• How partnerships with local senior care organizations enhance franchisee success and community impact.

• The importance of culture fit and long-range thinking in choosing where and with whom to grow.

• Why listening to franchisees and engaging with people on the ground is critical to building a strong system.

🎧 A must-listen for anyone curious about how experience, relationships, and a mission-first approach can drive franchise growth and community impact.

#BehindTheFranchise #HeartToHomeMeals #FranchiseGrowth #FranchiseSuccess #ScalingSmart #Entrepreneurship #FranchiseDevelopment #SeniorCareFranchises