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Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Beth Toenies

Beth Toenies is the Vice President of Franchise Development at BELFOR Franchise Group. With more than a decade of leadership experience in restoration and franchise operations, Beth oversees growth across 15 brands spanning North America. Starting her career in journalism, she rose quickly into executive roles — becoming president of a lens company at age 26 — before joining Belfor to help franchisees thrive. Passionate about emotional intelligence, servant leadership, and scalable systems, Beth believes the key to success is valuing people before profit and adapting with confidence and humility.

Leading with Confidence & Humility with Beth Toenies

In this episode, host Paul Ehlinger sits down with Beth Toenies, Vice President of Franchise Development at BELFOR Franchise Group. Beth shares her journey from a journalism graduate to becoming president of a company at just 26, and now leading growth across 15 powerhouse brands in restoration and home services. From navigating male-dominated industries to embracing AI in franchising, Beth’s story is one of adaptability, emotional intelligence, and people-first leadership.


Listeners will hear:

  • How Beth went from journalism to leading national franchise operations at 26 years old.

  • The “Three D’s” rule she learned from her mentors: Do it, Delegate it, or Dump it.

  • Why humility and confidence must walk hand-in-hand for effective leadership.

  • How shared-services models became a blueprint for scalable franchise success.

  • Why emotional intelligence and empathy remain the foundation of great leadership.

  • Her take on AI: not a threat, but a “catapult” for smarter, more human-centered franchising.

  • How valuing people before profit drives long-term franchise success.


🎧 A must-listen for anyone leading franchise growth, navigating change, or striving to blend technology with the human touch.


#BehindTheFranchise #BELFORFranchiseGroup #FranchiseLeadership #PeopleBeforeProfit #AIandFranchising #ScalingSmart

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"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.