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Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Jami Stigliano

Jami Stigliano is the founder and CEO of DivaDance, a national dance franchise on a mission to build confidence and community through dance. Jami has grown DivaDance from a single studio into a fast-growing, empowering brand that helps women rediscover their confidence — one class at a time. With a background in marketing and leadership, Jami champions franchise marketing, operational excellence, and empowerment. Today, she continues to evolve DivaDance through systems like EOS and innovative franchise marketing tools that keep the brand consistent and scalable. When she’s not leading her team or hosting dance parties, she’s building harmony between entrepreneurship, family, and purpose.

Building Confidence and Community with Jami Stigliano

In this episode, host Paul Ehlinger sits down with Jami Stigliano, founder and CEO of DivaDance. Jami shares her journey from coaching dance teams in Austin to creating a national dance franchise built around confidence and community. She opens up about rebuilding her system, embracing EOS, and learning to delegate as her company scales — all while balancing motherhood, marriage, and massive brand growth.


Listeners will hear:

  • How Jami turned her passion for dance into a purpose-driven franchise brand.

  • Why EOS and the right leadership team have transformed her ability to scale sustainably.

  • The mindset shifts behind letting go of control and focusing on high-impact work.

  • How she’s using franchise marketing tools and digital systems to strengthen brand consistency and visibility across locations.

  • Insights into AI workflow optimization, AI for marketing strategy, and the evolving role of tech in empowering franchisees.

  • The story behind finally securing the coveted divadance.com domain after ten years — and what that milestone symbolizes for her brand.


🎧 A must-listen if you’re passionate about franchise marketing, scaling with heart, and how today’s tech — from AI to automation — can simplify operations and amplify your brand story.


#BehindTheFranchise #DivaDance #FranchiseGrowth #FranchiseMarketingTools #WomenInFranchising #Entrepreneurship #ScalingSmart

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"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered marketing hub for multi-location brands.