In this episode, host Paul Ehlinger sits down with Heather Ripley, founder and CEO of Ripley PR. Heather shares her journey from early copywriting days to becoming one of franchising’s top PR voices — including how she landed a home-service brand on Celebrity Apprentice and helped founders sell their companies by mastering media momentum. From overcoming repeated ‘no’s’ from TV producers to building long-term client relationships, Heather walks through the systems, strategy, and storytelling that separate forgettable press from franchise-building visibility.

Listeners will hear:

• How Heather discovered her entrepreneurial spark while supporting franchise owners inside Clockwork Home Services.

• The persistence behind securing national TV placement — and what that taught her about thinking big while executing small.

• Why most franchisors wait too long to invest in PR, and how early momentum compounds into leads, credibility, and higher valuations.

• The difference between thought-leadership PR and lead-generation PR, and why brands need both.

• How home-service owners can dominate their market by becoming the local media’s go-to expert.

• The surprising role that reviews, responses, and GEO visibility now play in PR success.

🎧 A must-listen if you want to understand how strategic PR, reverse-engineered goals, and consistent visibility fuel franchise growth — especially in the age of Social Media AI.

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