In this episode, host Paul Ehlinger sits down with Alex Gilleland, Brand Manager at Dryer Vent Superheroes. Alex shares how growing up in franchising shaped his data-driven mindset and why ROI-first thinking, localization, and trust-building content outperform flashy campaigns every time.

From running ads for major brands like Sport Clips and Cold Stone to leading marketing for a fast-growing home services franchise, Alex breaks down what actually works for emerging brands competing against massive budgets. The conversation dives into evergreen content, testing discipline, franchisee transparency, and why sometimes going less polished delivers better results.

Listeners will hear:

• How Alex’s early career on the supplier side shaped his approach to Franchise marketing.

• Why localized “owner-style” ads outperform overly polished creative.

• How Dryer Vent Superheroes focuses on ROI, franchisee data, and evergreen content.

• Why education-based marketing builds trust and drives higher performance.

• How to balance control vs. automation in platforms increasingly driven by Franchise AI.

• What emerging brands should prioritize when competing with national players.

• Why meeting customers where they are matters more than chasing every new AI automation tools trend.

🎧 A must-listen for franchise marketers who want smarter testing, stronger trust, and real Franchise growth without wasting ad dollars.

#BehindTheFranchise #DryerVentSuperheros #FranchiseMarketing #FranchiseGrowth #AIForMarketingStrategy #HowToUseAIForBusiness #AIWorkflowOptimization #HomeServicesMarketing #DataDrivenMarketing #FlamelAI