In this episode, host Paul Ehlinger sits down with Del Salinas, VP of Franchise Development at Caring Senior Service. Del shares how a 34-year-old brand has grown intentionally and why culture, systems, and people-first leadership have fueled long-term success.

From building a robust internal support team to developing proprietary technology, Del explains how Caring Senior Service balances high-tech tools with high-touch relationships. He walks through how they evaluate franchise candidates for cultural fit, and how thoughtful Franchise AI guidelines are helping owners stay ahead of the future of AI in business without losing trust or accuracy.

Listeners will hear:

• How Caring Senior Service focuses on intentional Franchise growth rather than rapid expansion

• Why culture and servant leadership are their biggest competitive advantages

• How proprietary technology supports caregivers, clients, and owners in one connected system

• What franchise candidates must embrace to succeed inside proven systems and processes

• How AI is being used responsibly to support Franchise marketing and operations — not replace human judgment

• Why senior care is one of the most meaningful and resilient franchise opportunities today

🎧 A must-listen for anyone interested in franchising with purpose, building systems that scale, and preparing for the future while staying grounded in human connection.

#BehindTheFranchise #SeniorCareFranchise #FranchiseGrowth #FranchiseMarketing #FranchiseAI #PurposeDrivenBusiness #FutureOfAIInBusiness