In this episode, host Paul Ehlinger sits down with John and Tyler Berglund of Tijon Fragrance Lab, a fast-growing fragrance experience franchise that began as a passion project in the French Caribbean. What started as a semi-retirement dream quickly evolved into a booming franchise concept, blending creativity, retail expertise and unforgettable customer experiences.

John and Tyler share their unique father-son dynamic, how Tijon scaled from just three locations to over a dozen in a short period, and why their interactive perfume-making experience has become a powerful driver of organic growth. From building a brand rooted in experience to navigating rapid expansion and rising competition, they reveal the strategies—and mindset—behind their success.

Listeners will hear:

• How John turned a personal passion for fragrances into a thriving franchise concept.

• Why Tyler’s retail background became a game-changer during Tijon’s rapid growth phase.

• The story behind Tijon’s signature perfume-making experience and why customers keep coming back.

• How the brand scaled internationally early and what makes that both exciting and challenging.

• The importance of systems, metrics and operational discipline in high-growth franchises.

• How they’re staying ahead of copycat competitors in a booming niche industry.

• Their vision for growing Tijon into a globally recognized experiential brand.

It's a must-listen if you’re curious how creativity, operational excellence and smart scaling can transform business with AI and drive franchise growth in today’s evolving landscape.