In this episode, host Paul Ehlinger sits down with Mark Michael, co-founder and CEO of DevHub. Mark shares his journey from building behind-the-scenes marketing technology for major platforms to stepping into the spotlight and transforming how franchise brands approach their digital presence. From redefining the role of websites in an AI-driven world to challenging outdated marketing tactics, he breaks down what it really takes to scale in today’s landscape.

Listeners will hear:

• How AI automation tools are reshaping the way franchise brands manage their digital ecosystems.

• Why Mark believes “if it’s not on your website, it doesn’t exist” in the age of AI and contextual search.

• The biggest mistakes brands make with websites—and how to fix them by focusing on fundamentals.

• How go-to-market strategies are evolving, and why being human-first beats gimmicks every time.

• The power of personal branding and LinkedIn in modern franchise marketing.

• Why building a winning team and not just chasing revenue is the ultimate long-term goal.

A must-listen if you’re looking to understand AI workflow optimization, Franchise growth, and how to use AI for business in a rapidly changing digital world.