In this episode, host Paul Ehlinger sits down with Roland Ligtenberg, Co-Founder and SVP Growth and Innovation of Housecall Pro. Roland shares how a simple mobile app for scheduling jobs and collecting payments evolved into a platform powering more than 50,000 home service businesses and over 100 million completed jobs. The conversation dives deep into the future of AI, software, franchising, and why data may become the most valuable asset in business.

Listeners will hear:

• How Housecall Pro grew from a basic jobs list into a true operating system for home service companies.

• Why Roland believes AI is shifting software from a system of record to a system of action.

• How data and context create lasting competitive advantages in the era of franchise AI.

• Why the future of software is less about dashboards and more about natural voice communication.

• How AI workflow optimization can help franchisees and operators perform at a higher level.

• Why modern technology stacks are becoming critical for franchise growth.

• Roland’s perspective on the future of AI in business, robotics, and human problem-solving.

• How franchises can use systems, automation, and playbooks to create consistent performance across locations.

A must-listen for franchise leaders, operators, and entrepreneurs looking to understand where AI, automation, and business technology are headed next.