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Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Tony Hulbert

Tony Hulbert is the Managing Director at HorsePower Brands, a home services franchise platform. Beginning his career as a CPA before becoming a CFO at just 26 years old, Tony developed a passion for growth, leadership, and building high-performing teams. Since joining HorsePower Brands as one of its earliest employees, he has helped scale the organization while supporting entrepreneurs on their journey into business ownership. Today, Tony focuses on franchise development, leadership, AI-driven innovation, and helping franchisees build businesses that create long-term impact in their communities.

1% Better Every Day with Tony Hulbert

In this episode, host Paul Ehlinger sits down with Tony Hulbert, Managing Director at HorsePower Brands. Tony shares his unconventional journey through different franchising roles, explaining how a foundation in finance evolved into a passion for growth, leadership, and helping entrepreneurs build successful businesses.


Listeners will hear:

  • How Tony went from public accounting to leading growth initiatives in franchising and home services.

  • Why mindset is the single most important trait he looks for in aspiring business owners.

  • How HorsePower Brands is leveraging AI to support franchisees, unlock institutional knowledge, and improve business performance.

  • His perspective on the future of AI in franchising and why human relationships will remain irreplaceable.

  • Why culture, trust, hiring great people, and local leadership are still the foundation of franchise success.

  • How the "1% better every day" philosophy helps franchisees and teams achieve sustainable growth.

  • The personal framework Tony developed to balance entrepreneurship, leadership, health, family, and freedom.

  • Why resilience, momentum, and the willingness to go all-in are essential for building a successful business.


A must-listen for franchise leaders, entrepreneurs, and anyone interested in the intersection of AI, leadership, and business ownership.

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