In this episode, host Paul Ehlinger sits down with Doug Roberto, owner and design consultant of Gotcha Covered Los Feliz. Doug shares his journey from decades in corporate medical sales to becoming a first-time franchise owner. He opens up about why he left corporate America, how franchising gave him the confidence to pursue entrepreneurship, and the lessons he's learned during his first year of business ownership. From building relationships through networking to discovering the power of listening in sales, Doug offers practical advice for anyone considering making the leap into franchising.

Listeners will hear:

• Why Doug left a successful corporate career to become a franchise owner.

• How a franchise broker helped him find the right business opportunity.

• The sales skills that translated into entrepreneurship and the ones that didn't.

• Why listening is the most important skill every salesperson can develop.

• What surprised him most about owning a business, from HR to accounting and operations.

• The biggest lessons he's learned during his first year and why understanding your margins matters.

• His advice for anyone dreaming about leaving corporate America and starting a business.

A must-listen for corporate professionals, aspiring franchise owners, and anyone curious about what it really takes to trade the corporate ladder for entrepreneurship.