In this episode, host Paul Ehlinger sits down with Bryan Vohsing, Franchise Marketing Manager at Oh Deer. Bryan shares how he unexpectedly found his way into franchising and grew from marketing coordinator to leading both local and national marketing initiatives for one of the fastest-growing all-natural deer, tick, and mosquito control brands. From building scalable marketing systems to balancing franchisee creativity with brand consistency, Bryan offers a behind-the-scenes look at what it takes to grow an emerging franchise the right way.

Listeners will hear:

• How Bryan went from event marketing to leading franchise marketing strategy at Oh Deer.

• Why Oh Deer built its brand around lifestyle marketing instead of fear-based messaging.

• The importance of creating systems that empower franchisees without limiting local creativity.

• How franchisee ideas become repeatable marketing playbooks across the system.

• Why emerging brands should expect systems to break—and how to prepare for it.

• Practical ways AI can improve marketing workflows while keeping local marketing authentic.

• His advice for anyone breaking into franchise marketing and why relationships are the industry's biggest advantage.

A must-listen if you're interested in franchise marketing, brand building, local marketing strategy, and scaling systems without losing what makes a brand unique.