In this episode, host Paul Ehlinger sits down with Tom Mirabella, founder and CEO of Wingman Planning. Tom shares how he left corporate America to build a marketing agency from the ground up, eventually growing it into a team of more than 25 employees before expanding into franchising. From learning every role in the business himself to creating systems that help entrepreneurs succeed, he explains what it really takes to build a scalable service business while staying true to your values.

Listeners will hear:

• Why Tom believes the best franchisees are community builders, not absentee owners.

• How Wingman evolved from a local marketing agency into a franchise opportunity.

• The lessons learned from systematizing a business after 17 years of growth.

• Why AI should be viewed as a powerful tool, not a replacement for human relationships.

• How corporate layoffs are creating a new generation of entrepreneurs.

• Why staying humble, hustling hard, and remembering where you came from are the principles that continue to drive his leadership.

A must-listen for entrepreneurs, franchise leaders, and anyone looking to build a business rooted in service, relationships, and long-term growth.