In this episode, host Paul Ehlinger sits down with Liz Bauer, Senior Director of Marketing for RoHoHo. Liz shares her 27-year journey from the retail world into franchise marketing and how she has adapted through the rise of digital marketing, social media, and now AI. From going digital to testing dozens of AI platforms today, Liz breaks down how technology is changing the way franchise marketers work, and why the human element still matters.

Listeners will hear:

• How Liz went from a traditional, analog marketing world to leading digital marketing across multiple franchise brands.

• Why AI has helped her work smarter, not harder, without replacing human judgment and experience.

• How AI adoption differs across franchise brands and why corporate teams need to simplify AI for franchisees.

• Why data fragmentation is one of the biggest challenges in franchise marketing.

• How AI can help franchisees identify what to focus on, understand their data, and make smarter marketing decisions.

• Why Liz believes corporate teams should provide franchisees with streamlined, turnkey AI tools.

• How AI is changing SEO, customer service, reviews, and the way consumers discover businesses.

• Why she believes AI is the “new dot com” and is only at the beginning of its impact.

• Her advice to franchisees who feel intimidated by AI: get your hands dirty and start using it.

A must-listen if you want to understand how AI is changing franchise marketing, why human judgment still matters, and how franchisees can start using AI to work smarter.