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Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Photo

Behind the Franchise

The builders behind the brands

Michele Henry

Michele Henry is the founder and CEO of FACE FOUNDRIÉ, a facial bar franchise that started in the Twin Cities in 2019. The brand specializes in 40-minute focus facials, skincare, lash and brow treatments, and a wellness-focused experience designed to help clients feel good and confident. Today, FACE FOUNDRIÉ has 86 locations open and is on track to reach more than 100 locations by the end of 2026. Michele is passionate about building a strong franchise system, using data to guide growth, staying connected to the people in her stores, and knowing when to evolve as the company scales. She believes in keeping the brand simple, learning from other franchise systems, and building a business that creates a positive experience for both franchisees and customers.

Dissecting Data with Michele Henry

In this episode, host Paul Ehlinger sits down with Michele Henry, the founder and CEO of FACE FOUNDRIÉ. Michele shares the story behind building FACE FOUNDRIÉ from a single concept in the Twin Cities into a rapidly growing facial bar franchise with 86 locations open and more than 100 expected by the end of 2026. From launching a franchising program just as the COVID-19 pandemic shut down businesses to building a leadership team capable of supporting accelerated growth, Michele reveals the lessons, mindset, and strategies that have helped FACE FOUNDRIÉ scale.


Listeners will hear:

  • How Michele transitioned from being deeply involved in the day-to-day business to building a leadership team of “rock stars.”

  • Why staying connected to franchisees, managers, and frontline employees remains critical as the brand grows.

  • How FACE FOUNDRIÉ is using data, dashboards, and franchisee insights to identify opportunities and make better decisions.

  • Why hiring ahead of growth can be worth the short-term investment when preparing for rapid expansion.

  • How Michele believes simplicity is one of FACE FOUNDRIÉ’s biggest advantages as the brand continues to scale.

  • How FACE FOUNDRIÉ approaches real estate and strategically chooses co-tenants to support its growth.


A must-listen for franchise leaders and entrepreneurs looking to understand what it takes to navigate rapid growth, build a scalable leadership team, and know when to evolve alongside the business.

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