In this episode, host Paul Ehlinger sits down with Felicia Reeves, CMO at Empower Brands, for a second conversation about how AI is reshaping the agency-client relationship. Felicia shares her perspective from the brand side on what happens when AI starts taking over more of the tactical work, and where agencies need to create new value as execution becomes faster, cheaper, and more automated.

Listeners will hear:

• How AI is changing the human side of tactical marketing execution.

• Why rising agency costs are forcing brands to ask where their value really comes from.

• How data, attribution, and industry expertise can create new sources of value for agency clients.

• Why human judgment may remain one of the most important differentiators in an AI-powered marketing world.

• Why brands need to identify where automation makes sense, and where customers still need a human.

• Why connecting the customer journey to business outcomes is more valuable than simply reporting marketing performance.

• Felicia's advice to agencies looking to differentiate themselves as AI continues to transform the industry.

A must-listen for agency leaders, franchise marketers, and anyone thinking about how AI will change the future of marketing, customer experience, and the agency-client relationship.