In this episode, host Paul Ehlinger sits down with Michael Ramsey, Co-Founder of Strong Pilates. Michael shares his journey from becoming one of the first F45 franchisees to building Strong Pilates into a rapidly growing global fitness brand. From scaling his first franchise business to 100+ Strong Pilates locations across 15 countries, he reveals the strategies behind international expansion, brand positioning, marketing innovation, and building a connected fitness experience.

Listeners will hear:

• How Michael went from being one of the first F45 franchisees to building and scaling Strong Pilates.

• Why Strong’s international expansion has been driven by finding the right partners and building strong systems around them.

• The importance of culture fit, operational experience, and the right mindset when selecting franchise partners.

• Why Michael believes user-generated content and referrals are the future of boutique fitness marketing.

• How Strong is using technology, AI, and connected devices to create a more personalized and gamified fitness experience.

• Why progressive overload, rather than simply showing up consistently, is key to helping members achieve real physical progress.

A must-listen if you’re curious how a differentiated fitness concept can scale internationally, compete in crowded markets, and use technology and authentic marketing to build a global franchise brand.